Micka on Influence

S03E20: Lindy-Lou Alexander, Brand and Marketing Head - Standard Bank

Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank
In this episode we’re in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank.
We chat about the power of enlisting experts when you have no idea; her love for the creativity of influencer marketing and its evolution into becoming a staple for Standard Bank because of its efficacy and the ability to measure in-depth results; and how influencer marketing is used over the Black Friday and Cyber Monday period to educate customers on responsible spending and cyber security.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

S03E19: Brent Lindeque: The Good Things Guy

In this episode we’re in conversation with Brent Lindeque. We all know him as The Good Things Guy. He’s proudly South African and regularly featured in the media, spreading good news about South Africa and ordinary South Africans doing extraordinary things in their communities.
He shares his story of becoming The Good Things Guy with us and tells us how he turned an idea and a passion into a business. We chat about the power of consistency and the fact that success never happens overnight. We talk about how nothing is real on social media and how influencers should treat their craft as a job. Watch two geriatric millennials discuss BeReal and hear Brent’s thoughts on South Africa’s legislation on influencer marketing.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

S03E18: Farhaanah van Heerden: Head of Social & Influencer at MediaCom

In this episode we’re in conversation with Farhaanah van Heerden: Head of Social & Influencer at MediaCom. She’s been in digital marketing for the past nine years and sees it as her calling. She loves the fast-paced, ever-changing industry.
We chat about what a good tech tool and specialised agency in influencer marketing should have to be beneficial to brands; the solid team behind the scenes that it takes to create and implement successful influencer marketing campaigns; the value of using specialist agencies with big opted-in and vetted influencer databases; why incorporating all tiers of influencers in campaigns works best; and the various ways brands can make use of influencers in addition to creating social media content.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

S03E17: Imbi Evenhuis, PR and Project Manager at Nedbank

In this episode we’re in conversation with Imbi Evenhuis, PR and Project Manager at Nedbank.
Imbi’s an experienced communications manager with a history of working in the financial services industry. Her expertise includes internal and external communications, B2B communications, employee advocacy and public relations.
We focus on employee advocacy in this episode. We discuss the benefits of it to companies as well as its employees; how employee advocacy programmes help leaders to stay connected, current and more digitally visible to relevant industry players; we also chat about what these programmes entail; and why it is one of the best word of mouth strategies for companies.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

S03E16: MJ Khan: Head of Group Digital Communications at Sasol

In this episode we’re in conversation with MJ Khan. He is an award-winning strategist, academic, Bookmarks judge and category vice chair, NextGen Awards Judge, keynote speaker and proud father.
He heads up Group Digital Communications at Sasol and is responsible for social media, online and digital campaigns across 22 countries.
We chat about the power of communication in all its formats, the evolution of digital communications over the last decade and the complexity thereof these days, we disprove the myth of the short attention span; and discuss Sasol’s most recent campaign in detail.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

S03E15: Hayley Owen and Cat Carstens of Actorvate

Hayley Owen; Founder and CEO of Actorvate
Cat Carstens; Influencer and PR Account Manager at Actorvate
In this episode we’re in conversation with Hayley Owen; Founder and CEO of Actorvate and Cat Carstens; Influencer and PR Account Manager at Actorvate.
Hayley made a name for herself acting in the local soapie scene, starrring in The Wild, Generations, Isidingo and High Rollers. In 2012 she decided to diversify her career by leveraging her strong network in the entertainment industry and started Actorvate. While you might still catch her in front of the camera from time to time, she spends most of her energy staying updated on digital trends and making sure her clients are seeing excellent results and exciting content.
Cat is a PR and Influencer Management specialist, with over 10 years’ experience working in PR and over the past three years - influencer management. As a content creator herself, she is quite familiar and well versed in what content creators want from brands - and what brands expect from content creators.
This episode is for marketers and influencers. We discuss why TikTok is the flavour of the month with brands at the moment, what brands need to consider when they want a presence on the platform, the type of content needed for the algorithm to favour it, why niche content and influencers are the way to go; and what the deal is with longer form content on the TikTok.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

S03E14: Khensani Mkhombo: Brand Manager, Castle Milk Stout

In this episode we’re in conversation with Khensani Mkhombo: Brand Manager, Castle Milk Stout.
An award-winning marketer, Khensani is a marketing professional driven to elevate the building of brands with a purpose, brands that challenge the status quo and make a real difference in the word.
We chat about the importance of shared values when choosing influencers for campaigns; the fact that brands need to see its influencers as part of the marketing team; the benefits of always-on campaigns; how brands with a clear purpose are so much more successful; and the impact consistent marketing efforts have on brands’ bottom line.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

S03E13: Lesley-Ann Gallant; Digital Marketing Manager; Sanlam Credit Solutions

Welcome back to Anne On Influence! In this episode we’re in conversation with Lesley-Ann Gallant, Digital Marketing Manager at Sanlam Credit Solutions.
She is an incredibly passionate digital marketer, and you will hear this come through in this episode. At Sanlam Lesley-Ann is the strategic lead in planning and executing targeted data-driven acquisition campaigns that convert high intent audiences into product sales. In general, she loves optimising ecommerce businesses and improving their online performance; and seeing their conversion rates go up!
We chat about using influencers in the financial industry and why it’s become so popular; the 3 things that influencer marketing have impact on for businesses and brands; the power of shifting financial education to social media for more accessibility; and the big shifts in influencer marketing.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

S03E12: Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru PART 2

This is part 2 of my conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru. So, if you haven’t watched to part 1 yet, I encourage you to do so.
Today’s episode is filled with interesting insights. We look at the accessibility to smartphones with good cameras and internet connectivity as one of the reasons for the growth of influencer marketing, the lessons marketers can learn from the Kardashians, the shift to purpose-led and inclusivity in brand campaigns, and The Doc and The Guru’s predictions for the future of marketing.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn Error! Hyperlink reference not valid.. band.link

S03E11: Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru PART 1

In this episode we’re in conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru, acclaimed marketing professionals. Both have been in the industry for decades and share their experience and knowledge with us.
This is a two-part podcast episode because we covered so many topics. In this episode we touch on the shift over the last couple of years of including psychology in advertising and marketing, in particular behavioural sciences; the importance of making sure you’re campaign is aligned with your target market and it’s not just you and your team who loves the idea; knowing how to interpret data being key to insightful campaigns; and of course we chat about the brands and stars who influenced The Doc and The Guru.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn Error! Hyperlink reference not valid.. band.link