Micka on Influence
Welcome to Micka on Influence—your go-to podcast for bold conversations and impactful insights into influencer marketing, content creation and the Creator Economy. Hosted by charismatic radio personality Micka Alexander, each episode offers real talk, actionable advice and inspiring stories from industry leaders and top creators. Tune in and join a community obsessed with mastering the art and science of influence.
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Episodes
5 days ago
5 days ago
In this episode of Micka on Influence, we're joined by the insightful Mbulelo, a marketing strategist with a passion for all things creative and data-driven. We explore his journey into the world of influencer marketing, unpack what makes it unique, and talk through the challenges and game-changing moments he's faced along the way. From the rising power of creator-led brands to the role of AI in shaping the future, Mbulelo offers a sharp, honest look at the trends redefining how brands connect with audiences. Plus, his advice for up-and-coming influencers is not to be missed!
Tuesday Jun 17, 2025
Tuesday Jun 17, 2025
Bongani Chinkanda shares his insights on elevating creativity in marketing by integrating influencers as strategic partners. He emphasizes the importance of aligning brand values with influencer narratives to create authentic and impactful campaigns. Bongani discusses how this collaboration can lead to innovative content that resonates with audiences. Discover how influencers are becoming key players in the creative process.
Monday Jun 02, 2025
Monday Jun 02, 2025
In this Episode on MIcka on Influence - I chat to Thato Mokhou, she is the Senior Social Media Strategist for MTN South Africa. We diving into how brands and executives can build influence online—without needing a million followers. How AI is revolutionizing influencer partnerships and content creation, making it more authentic and engaging. Learn how digital positioning, content leadership, and cross-platform storytelling create authentic connections that grow brand trust and authority.
Monday May 19, 2025
Monday May 19, 2025
In this conversation, Micka Alexander and Murray Legg explore the dynamic world of influencing media and marketing, particularly focusing on the growth of the creative economy in Africa. They discuss the importance of storytelling, the creator triangle of content, community, and commerce, and the barriers creators face in achieving financial independence. Murray emphasizes the value of curiosity and consistency in content creation, as well as the unique advantages African creators possess in a rapidly evolving digital landscape. The discussion also highlights the significance of authentic brand partnerships and the need for brands to embrace real-time audience feedback.
Wednesday Nov 23, 2022
Wednesday Nov 23, 2022
Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank
In this episode we’re in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank.
We chat about the power of enlisting experts when you have no idea; her love for the creativity of influencer marketing and its evolution into becoming a staple for Standard Bank because of its efficacy and the ability to measure in-depth results; and how influencer marketing is used over the Black Friday and Cyber Monday period to educate customers on responsible spending and cyber security.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link
Wednesday Nov 09, 2022
Wednesday Nov 09, 2022
In this episode we’re in conversation with Brent Lindeque. We all know him as The Good Things Guy. He’s proudly South African and regularly featured in the media, spreading good news about South Africa and ordinary South Africans doing extraordinary things in their communities.
He shares his story of becoming The Good Things Guy with us and tells us how he turned an idea and a passion into a business. We chat about the power of consistency and the fact that success never happens overnight. We talk about how nothing is real on social media and how influencers should treat their craft as a job. Watch two geriatric millennials discuss BeReal and hear Brent’s thoughts on South Africa’s legislation on influencer marketing.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link
Wednesday Oct 19, 2022
Wednesday Oct 19, 2022
In this episode we’re in conversation with Farhaanah van Heerden: Head of Social & Influencer at MediaCom. She’s been in digital marketing for the past nine years and sees it as her calling. She loves the fast-paced, ever-changing industry.
We chat about what a good tech tool and specialised agency in influencer marketing should have to be beneficial to brands; the solid team behind the scenes that it takes to create and implement successful influencer marketing campaigns; the value of using specialist agencies with big opted-in and vetted influencer databases; why incorporating all tiers of influencers in campaigns works best; and the various ways brands can make use of influencers in addition to creating social media content.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link
Wednesday Sep 28, 2022
Wednesday Sep 28, 2022
In this episode we’re in conversation with Imbi Evenhuis, PR and Project Manager at Nedbank.
Imbi’s an experienced communications manager with a history of working in the financial services industry. Her expertise includes internal and external communications, B2B communications, employee advocacy and public relations.
We focus on employee advocacy in this episode. We discuss the benefits of it to companies as well as its employees; how employee advocacy programmes help leaders to stay connected, current and more digitally visible to relevant industry players; we also chat about what these programmes entail; and why it is one of the best word of mouth strategies for companies.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link
Wednesday Sep 14, 2022
Wednesday Sep 14, 2022
In this episode we’re in conversation with MJ Khan. He is an award-winning strategist, academic, Bookmarks judge and category vice chair, NextGen Awards Judge, keynote speaker and proud father.
He heads up Group Digital Communications at Sasol and is responsible for social media, online and digital campaigns across 22 countries.
We chat about the power of communication in all its formats, the evolution of digital communications over the last decade and the complexity thereof these days, we disprove the myth of the short attention span; and discuss Sasol’s most recent campaign in detail.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link
Wednesday Aug 24, 2022
Wednesday Aug 24, 2022
Hayley Owen; Founder and CEO of Actorvate
Cat Carstens; Influencer and PR Account Manager at Actorvate
In this episode we’re in conversation with Hayley Owen; Founder and CEO of Actorvate and Cat Carstens; Influencer and PR Account Manager at Actorvate.
Hayley made a name for herself acting in the local soapie scene, starrring in The Wild, Generations, Isidingo and High Rollers. In 2012 she decided to diversify her career by leveraging her strong network in the entertainment industry and started Actorvate. While you might still catch her in front of the camera from time to time, she spends most of her energy staying updated on digital trends and making sure her clients are seeing excellent results and exciting content.
Cat is a PR and Influencer Management specialist, with over 10 years’ experience working in PR and over the past three years - influencer management. As a content creator herself, she is quite familiar and well versed in what content creators want from brands - and what brands expect from content creators.
This episode is for marketers and influencers. We discuss why TikTok is the flavour of the month with brands at the moment, what brands need to consider when they want a presence on the platform, the type of content needed for the algorithm to favour it, why niche content and influencers are the way to go; and what the deal is with longer form content on the TikTok.
A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link