Baby Soft influencer campaign: success or failure?

This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign a couple of weeks ago. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure?

Talya Goldberg, freelance creative director and social media strategist and Mohale Motaung, entrepreneur, actor, model and an influencer on this campaign, joins us in discussion about just that.

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