Scott Guthrie on why Influencer Marketing is effective

Our international guest on this episode is Scott Guthrie a leading independent influencer marketing consultant, marketing event speaker and accomplished author. He joins us all the way from the United Kingdom and walks us through his (wealth of) industry experiences - from the time influencer marketing was used to merely tick a box and not clearly defined, to when it became popular and to what the future holds.

You can connect up with Scott on LinkedIn: https://www.linkedin.com/in/scottguthrie

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