Micka on Influence

A Look into the Future of Influencer Marketing

It’s no secret that influence is a hot commodity for brands, and Influencer Marketing is not going anywhere anytime soon.
Serial Alternative Media guru;Pieter Groenwald - Divisional CEO of the Nfinity Group,journeys us to his learnings of the past 7 years and the trends shaping the future of this exciting space.
Hit the subscribe button and do not forget to …
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

21st Century Employee Advocacy gets Influenced

Employee Advocacy in the new-age is heavily anchored on Influencer Marketing.
Perennial disruptors and innovators; the Nfinity Group, is of course playing a leading role in introducing this concept through The Internship.
Kevin Kirby unpacks how brands aren’t seeing exactly how they can amplify the brand story at scale with the one asset that is naturally occurring to them and why they should!
Don’t forget to …
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

Match Made in Heaven or Strange Bedfellows?

There’s a definitive line between PR and Influencer Marketing.
The two can and should play off each other. 
In today’s episode, I am joined by Anne Dolinsheck, public relations powerhouse, blogger and gladiator in a pencil skirt according to Huff Post!
Her calling is to “drag” brands - kicking & screaming - to that essential point where they execute PR and Digital PR the right way.
Listen in as she expertly breaks down the convergence of her crusade and Influencer Marketing.
Don’t forget to …
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

Influencer Marketing & Tech - The Power of People Meets Technology

Influencer marketing globally has breached the introduction stage and is on cue for even greater growth.
Trailblazing Influencer-TECH business, Webfluential is a huge part of this evolution. They are taking a serious approach to establishing super-efficiencies in finding on-brand influencers; from research through to analytics, metrics, tracking and refined reporting to impact underlying performance fundamentals.
Listen-in and find out why Influencer Marketing & Technology are a match made in heaven and how business is benefiting.
Don’t forget to …
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

Under the Influence: The Heineken Way

Consumers the world over have unbelievable choice when it comes to alcoholic beverages.
So in a crowded market with evolving beer palates, how does Heineken keep their liquid on consumers’ lips while maintaining global dominance?
Listen in to find out and ...
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

Media Agency of the decade swears by Influencer Marketing!

Advertisers face a lot of challenges in this day and age - from ad-blocking to high media costs.
Digital powerhouse and media agency of the decade 2009 - 2018, The Media Shop; know a great thing when they see it. So Influencer Marketing has become a natural part of their strategic arsenal.
Brew a great cuppa and join us as we unpack growth of the influencer space and what the future holds.
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

The power of authentic human interactions.

Authenticity & Trust are notable elements for an effective Influencer Marketing Strategy.
In this episode I am joined by two beautiful, strong women. They detail the impact of their campaign and how authentic conversations in an environment of trust can act as a catalyst not only for brand performance but for shaping societal norms.
Side Note: The temperature in the studio got so high the host “almost” fumbled a line or two!!
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

Webfluential and partners champion mutualism of Influencer Marketing & Tech.

In the current influencer marketing technology landscape, there is no single solution that comprehensively covers processes from discovery to engagement to tracking to reporting.
There are just too many solutions, and they are fragmented.
Meet genius Technology Entrepreneur, Murray Legg as he unpacks that intricate relationship, the disruptive opportunity and the future.
Jury is still out on whether he is more human or machine.
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

Pearls of Influencer Marketing Wisdom

This episode is for anyone in Marketing, Communications & Business, whose objective is to improve brand equity and deliver lateral value by working with influencers in a two-way partnership that works!
Jarrod Stewart, a seasoned Sales Director,delves deep into Influencer Marketing, why brands should care, its evolution and what the future holds. band.link

All about Influencer Marketing & why those Nando’s chicks are a total dish!

Nando’s, a Proudly South African brand, is synonymous with great chicken and cheeky marketing that resonates. No wonder they are always on consumers’ lips the world over.
In today’s episode, their General Manager - Digital & CRM gives us an expert take and nuggets on Influencer Marketing as a special and core ingredient for market domination.
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link