Micka on Influence

Under the Influence: The Heineken Way

Consumers the world over have unbelievable choice when it comes to alcoholic beverages.
So in a crowded market with evolving beer palates, how does Heineken keep their liquid on consumers’ lips while maintaining global dominance?
Listen in to find out and ...
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

Media Agency of the decade swears by Influencer Marketing!

Advertisers face a lot of challenges in this day and age - from ad-blocking to high media costs.
Digital powerhouse and media agency of the decade 2009 - 2018, The Media Shop; know a great thing when they see it. So Influencer Marketing has become a natural part of their strategic arsenal.
Brew a great cuppa and join us as we unpack growth of the influencer space and what the future holds.
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

The power of authentic human interactions.

Authenticity & Trust are notable elements for an effective Influencer Marketing Strategy.
In this episode I am joined by two beautiful, strong women. They detail the impact of their campaign and how authentic conversations in an environment of trust can act as a catalyst not only for brand performance but for shaping societal norms.
Side Note: The temperature in the studio got so high the host “almost” fumbled a line or two!!
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

Webfluential and partners champion mutualism of Influencer Marketing & Tech.

In the current influencer marketing technology landscape, there is no single solution that comprehensively covers processes from discovery to engagement to tracking to reporting.
There are just too many solutions, and they are fragmented.
Meet genius Technology Entrepreneur, Murray Legg as he unpacks that intricate relationship, the disruptive opportunity and the future.
Jury is still out on whether he is more human or machine.
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

Pearls of Influencer Marketing Wisdom

This episode is for anyone in Marketing, Communications & Business, whose objective is to improve brand equity and deliver lateral value by working with influencers in a two-way partnership that works!
Jarrod Stewart, a seasoned Sales Director,delves deep into Influencer Marketing, why brands should care, its evolution and what the future holds. band.link

All about Influencer Marketing & why those Nando’s chicks are a total dish!

Nando’s, a Proudly South African brand, is synonymous with great chicken and cheeky marketing that resonates. No wonder they are always on consumers’ lips the world over.
In today’s episode, their General Manager - Digital & CRM gives us an expert take and nuggets on Influencer Marketing as a special and core ingredient for market domination.
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

The Special Fizz in Twizza’s Performance

Twizza is a brand always hungry for growth.It rather makes sense that they are constantly on the ready to seize any golden opportunities in the evolution of marketing.
Our guest in today's episode talks through the power of Brand Authenticity in the age of the Smart Consumer and on the back of Influence.
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success!
www.thesalt.co.za band.link

When you can’t afford not to !

The path to a satisfied consumer in financial services is fraught with challenges, chief among them being negative sentiment.
The avalanche overshadows any positives in the brand offering.
In today’s episode, Budget Insurance’s Susan Steward breaks down how as an outside voice, they are generating trust and managing the brand narrative through carefully crafted Influencer Marketing programs.
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success. band.link

Influencer Marketing Keeps Battery Centre Recharged

Heritage brands need to always innovate to remain relevant and to preserve Customer Value.
Meet Battery Centre, the largest battery fitment brand in South Africa with over 160 branches in Southern Africa.
They may seemingly be on the “wrong side of 40”but are definitely not over the hill!
Find out how they are leveraging the Power of People to reinforce a positioning of being the Trusted Battery Specialist now and into the future.
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

Cell C’s Customer Centricity Pays Off.

Having recently rolled out a new brand identity tagged with the brand statement “Connect Your Way”, mobile service provider giant Cell C is all about delivering affordable, high quality products and creating real relationships with customers.
Wes Hayllar, Head of Digital Marketing, unpacks how Influencer Marketing has:
1. Enabled the creation of positive brand sentiment in a highly complain-driven and competitive environment.
2. Carried the new brand statement to market and
3. Its knock-on effect on performance.
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link