Micka on Influence

Season2: EP23: Looking back on a year of podcast episodes

In this episode, host, Anne Dolinschek, looks back on the insight and lessons learned from podcast guests in 2021. From the meteoric rise of TikTok in lockdown and millennials becoming a big part of the platform, to the importance of data and the debate around the rules and regulations and everything in between. 2021 was certainly an interesting year for influencer marketing!
This is the final episode of 2021 and the last of season 2. We will be back early 2022 for season 3!
We would like to thank every guest who shared their knowledge and wisdom this year, as well as our listeners who is a big part of why we keep recording. Thanks to you, we consistently charted in the top 10 of Apple Podcasts this year.
We wish you a very festive season. Keep safe and see you in 2022.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Anne on LinkedIn at this link https://www.linkedin.com/in/annedolinschek/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP22: Leon van Vuuren on building brand trust with influencer marketing

In this episode, we’re in conversation with Leon van Vuuren, an optompreneur (an entrepreneurial optometrist) and founder of Optique. He’s knowledge of Digital Marketing that he gained from studying the subject at UCT, combined with his MBA for executive development partnered with being an optometrist and an entrepreneur led him to open his own optometrist outlets.
Grab a coffee and listen as we discuss:
• How simplifying the optometry market for customers is proving to be a gamechanger
• That putting yourself in your customers’ shoes and measuring everything are great ways to inform parts of your marketing direction
• The power of celebrity and nano influencers and how each has its place
• Including influencer marketing as an additional touchpoint for audiences to see adds to brand trust
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Find out more about Optique at their website: https://optique.co.za/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2 EP21: Disclosing brand partnerships

Gail Schimmel, CEO of the Advertising Regulatory Board
Talya Goldberg, freelance creative director and social media strategist
Thulani Hadebe, public relations and marketing agency owner and Instagram influencer
In this episode, we’re in conversation with Gail Schimmel, CEO of the Advertising Regulatory Board; Talya Goldberg, freelance creative director and social media strategist; and Thulane Hadebe, public relations and marketing agency owner and Instagram influencer. We have a healthy debate about a topic that’s often controversial…the rules behind influencers disclosing brand partnerships. We agreed and disagreed and had a good couple of laughs in between.
Grab a coffee and listen as we discuss:
• Why these rules came into being and are they necessary
• The confusion of the different hashtags that needs to be used and how the ARB is relooking these
• What it means for brands and influencers if they don’t disclose brand relationships
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2 EP20: South African influencer marketing in the global landscape

In this episode, we’re in conversation with Ryan Silberman, an Industrial Engineer and 2014 Jewish Entrepreneur of the year. He successfully co-founded, built and exited ad-tech company Popimedia - Facebook's only Marketing Partner in Africa. And is currently the CEO of Webfluential - an Influencer Marketing platform reaching over 2-billion people.
Grab a coffee and listen as we discuss:
• Where South Africa fits into the global influencer marketing landscape
• New tech and AI tools and how it assist with creating more effective influencer campaigns
• The David Guetta and Mum champagne collaboration we weren’t even aware of
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Ryan on LinkedIn at this link https://www.linkedin.com/in/rsilberman/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP19: From strong brand recall to remaining top of mind

In this episode, we’re in conversation with Ryan Annandale who describes himself as a creative and strategic leader in marketing, franchising and brand management. At the time of recording this podcast episode, Ryan was the franchise development manager at Battery Centre. His role was to develop new standards, operations, procedures, marketing strategies and other internal operations for the battery brand.
Grab a coffee and listen as we discuss:
• Using nano influencers for ensure your brand stays top of mind with your future customers
• The role influencers play in reaching big audiences and communities
• Driving brand recall using nano influencers
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Ryan on LinkedIn at this link https://www.linkedin.com/in/ryanannandale/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP18: Insights into the industry from Digital Lead, David Shields

In this episode, we’re in conversation with David Shields who is a strategic, multi-channel communications professional with over a decade’s worth of marketing experience in the digital & SME arena. He currently works as Digital Lead at WAVEMAKER - connecting creative dots to well-executed placements; attempting to make the internet feel less “ad”dy.
Grab a coffee and listen as we discuss:
• Using data to create campaigns that resonates with target audiences
• The power of combining marketing channels
• The effectiveness of nano influencers when brands want to tap into communities
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with David on LinkedIn at this link https://www.linkedin.com/in/daveshields1/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP17: The state of influencer marketing in South Africa

In this episode, we’re in conversation with Johann van Zyl, a director at the Nfinity Influencer Division. Before getting involved in the influencer marketing industry, Johann spent 15 years in Brand Marketing as Head of Marketing for Prestige Brands as well as Head of Trade Marketing at Pernod Ricard South Africa.
Grab a coffee and listen as we discuss:
• The ever growing need for relatable, relevant and real content.
• The changed role of celebrities in influencer marketing.
• How the addition of performance media can scale user generated content and other key results for brands.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Johann on LinkedIn at this link https://www.linkedin.com/in/johann-van-zyl7/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP16: Insights into the industry from an influencer’s point of view

In this episode, we’re in conversation with Matthew Kanniah, the founder and creator of Heart of Motion. He is a true car enthusiast who has made a name for himself in the Instagram and social media community as “The Car Guy”. Having started shooting on a cellphone, Matthew along with other South African greats started using the Instagram platform and community to become a better photographer in 2012 and has since turned professional in 2017 now fully making living off digital marketing, social media and photography and videography.
Grab a coffee and listen as we discuss:
• How advancements in technology and the internet have helped to grow the influencer industry
• Authenticity remains king
• The importance of relationship building between brands, agencies and influencers
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Matthew on Instagram, Facebook and Twitter @MatthewKanniah.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP15: Influencer marketing to spread positivity

In this episode, we’re in conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising. We chat about the South African Lottery campaign that aimed at spreading hope during the aftermath of the looting.
Grab a coffee and listen as we discuss:
• How COVID is changing the advertising industry.
• Doing work that cuts through negativity and spread positivity and hope.
• The importance of selecting the correct media not just popular media.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Wetpaint here: www.wetpaint.co.za
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP14: Influencer marketing for good

In this episode, we’re in conversation with Michelle Vermeulen, Head of Marketing and Public Relations at Western Cape Blood Service (WCBS) about using influencers to educate and inform the public about blood donations. Michelle is an experienced marketer having worked on ATL and BTL campaigns as well as in eventing. She joined WCBS in 2015 in the Marketing department and moved into the position of Head of Marketing and PR at the end of 2019.
Grab a coffee and listen as we discuss:
• The effectiveness of using influencers to engage with the public on behalf of a brand.
• Using influencers to educate and inform the public.
• The benefits of using influencer specialists to implement campaigns.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with the Western Cape Blood Service here: https://wcbs.org.za/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link