Micka on Influence

Welcome back to Anne On Influence! In this episode we’re in conversation with Lesley-Ann Gallant, Digital Marketing Manager at Sanlam Credit Solutions.
She is an incredibly passionate digital marketer, and you will hear this come through in this episode. At Sanlam Lesley-Ann is the strategic lead in planning and executing targeted data-driven acquisition campaigns that convert high intent audiences into product sales. In general, she loves optimising ecommerce businesses and improving their online performance; and seeing their conversion rates go up!
We chat about using influencers in the financial industry and why it’s become so popular; the 3 things that influencer marketing have impact on for businesses and brands; the power of shifting financial education to social media for more accessibility; and the big shifts in influencer marketing.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence is available wherever you find your favourite podcasts.
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This is part 2 of my conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru. So, if you haven’t watched to part 1 yet, I encourage you to do so.
Today’s episode is filled with interesting insights. We look at the accessibility to smartphones with good cameras and internet connectivity as one of the reasons for the growth of influencer marketing, the lessons marketers can learn from the Kardashians, the shift to purpose-led and inclusivity in brand campaigns, and The Doc and The Guru’s predictions for the future of marketing.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn Error! Hyperlink reference not valid.. band.link

In this episode we’re in conversation with Dr. Doug Mattheus and Gordon Muller aka The Doc and The Guru, acclaimed marketing professionals. Both have been in the industry for decades and share their experience and knowledge with us.
This is a two-part podcast episode because we covered so many topics. In this episode we touch on the shift over the last couple of years of including psychology in advertising and marketing, in particular behavioural sciences; the importance of making sure you’re campaign is aligned with your target market and it’s not just you and your team who loves the idea; knowing how to interpret data being key to insightful campaigns; and of course we chat about the brands and stars who influenced The Doc and The Guru.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn Error! Hyperlink reference not valid.. band.link

In this episode we’re in conversation with Beatrix Fourie. At the time of recording, she was Operational Specialist at Telkom Business ZA.
She describes herself as a result focused Digital Marketing ops specialist with an understanding of the digital ecosystem (owned, earned and paid). She has a proven ability to drive sales through quality lead generation, customer retention, increase brand awareness, improvement on brand engagement and increase positive sentiment on social media and other online platforms.
We chat about using influencers not only to influence audiences, but also to gain insight and refine product offerings, how she uses nano influencers to drive education; her strategy behind deciding which influencers to use on campaigns; and how nano influencers garnered 3.9 million views on a campaign!
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

In this episode we’re in conversation with Bradley Hall, MD at PHD South Africa. Having worked in a wide range of industries, he looks at most things marketing and media with varied lenses. He tells us about a big rugby star that influenced his clothing choices as a teen; how without resonance influencer marketing is just another brand ad, and how simple ideas are generally the best ones.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

In this episode we’re in conversation with Rose Choeu; Campaign co-ordinator at Webfluential. Rose is one of the people who works hard behind the scenes to ensure that influencer campaigns run smoothly.
Grab a coffee and listen as we discuss:
• All things behind the scenes of prepping and implementing influencer campaigns
• The importance of the human touch and in person relationships with influencers in addition to great tech
• Having an opted-in database of influencers brings brands and influencers peace of mind
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Building a connection with customers
In today’s episode we’re in conversation with Nicole Olivier, Nicole Olivier; General Manager - Digital Mortgages at WeApply. Her career started in the Mortgage Software division at Comcorp , working closely with mortgage origination channels, property developers, estate agents and major banks of South Africa. She has since moved over to the Digital Mortgages division, where the focus is on empowering home buyers by providing them with a customised, digital home loan (bond) solution.
Grab a coffee and listen as we discuss:
• Shifting from a B2B brand to a B2C one
• The importance of human connection even when your product is tech driven
• The importance of discovering what your customer wants not what you think they do
• Using influencer marketing to connect with and educate people on the process of purchasing a home
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

In this episode we’re in conversation with Santoni Engelbrecht, the former Creative Director of eNCA, Survivor SA castaway and Owner of Kwaito Koeksister.
After being retrenched at the news channel, Santoni put her focus on her passion, her online clothing store, Kwaito Koeksister. The online store has become a favourite with the quirky dressers out there. She grew the business through Instagram and as fans will know, it’s not only known for its clothes and accessories, but also for the daily memes they share on their Stories; so much so that people stop her in the street to discuss this. Santoni is also the main influencer and face of the brand, learning what resonates with their audiences as she goes. Being a castaway on Survivor SA also had a big impact on her brand as an influencer but also the bottom line of the business.
Grab a coffee and listen as we discuss:
• The importance of knowing what your audience wants in terms of content and keeping to your brand values
• Being brave and trying new content formats and see what works and what fails as a brand
• The value of forming a relationship with your consumers
• The cost effectiveness and overall impact of influencers vs traditional marketing
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

In this episode we’re in conversation with Kirsten Wiggill, Social Lead at Mediacom South Africa. She’s an experienced head of department with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Corporate Communications, Digital Marketing, Social Media, and Integrated Marketing.
Grab a coffee and listen as we discuss:
• The evolution from when social media was a nice-to-have to a need-to-have
• Influencer marketing: from only attending events and blogging; to it being a media channel now
• The 3 elements that guide her influencer marketing approach
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

In this episode we’re in conversation with Nathan Molefe and Hallebberry, 2 of South Africa’s most successful TikTok creators; and Greg Bailie, Head of Growth at Webfluential. We discuss TikTok from a creator’s point of view and how brands can use TikTok to reach their audiences effectively.
Grab a coffee and listen as we discuss:
• The power of finding your niche on TikTok
• How TikTok has evolved over the last couple of years
• The metrics we are able to measure these days
• The importance of aligning with the right creators for influencer campaigns on the platform
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link