Micka on Influence

Season2: EP13: Influencer Marketing in the hospitality sector during a pandemic

In this episode, we’re in conversation with Kriya Gangiah. Well-known TV and radio personality, she’s also the owner of digital marketing agency, Kri8tive Media. Her extensive experience in both the corporate space and the entertainment industry has earned her the title of Infotainment Specialist.
Grab a coffee and listen as we discuss:
• The hospitality sector and how it had to become more digitally visible during the pandemic
• The integral role influencer marketing played and should continue to play in the sector’s communication strategy
• How brands and influencers had to pivot their content to stay relevant
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Kriya here: @kriyatravels and www.kri8tivemedia.co.za
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP12: Influencer marketing in the vitamin industry

In this episode, we’re in conversation with Michelle Jooste, Digital Marketing Manager and Product Specialist at Vital Foods about all things vitamins and influencer marketing in that industry.
Grab a coffee and listen as we discuss:
• The shift of consumers preferring bite-sized content.
• Why it’s important for brands to make it easy and convenient for consumers to buy their products in 2021.
• The importance of measuring campaign results.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Michelle here: https://www.linkedin.com/in/michelle-jooste-9b0112a4/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP11: Influencer marketing vs ambassador programmes - Rea Averill

In this episode, we’re in conversation with Rea Averill, the Managing Director of Agency A, a London-based creative digital marketing agency. Starting a successful blog and Instagram account at university she fell in love with marketing and influencer marketing. One of her favourite things is when a creative campaign comes together, witnessing her team energise each other to do their best work.
Grab a coffee and listen as we discuss:
• Influencer marketing vs ambassador programmes
• Whether an ambassador programme is right for every brand
• Influencer marketing in the time of a pandemic
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Rea on LinkedIn here: https://www.linkedin.com/in/rea-averill/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP10: Influencer marketing in the medical aid industry - Denelle Morais

In this episode, we’re in conversation with Denelle Morais, the Marketing and Communications manager at Bestmed medical scheme. She has gained significant marketing and communications experience in the Engineering, Healthcare and Financial sectors. One thing she’s learnt is that these industries are inherently complex. As the marketing and communications manager of Bestmed Medical Scheme, one of the only schemes to show growth in a tough industry in 2020, is testament to the powerful passionate people behind the brand.
Grab a coffee and listen as we discuss:
The power of using customers as influencers.
The importance of treating customers as individuals and not as numbers.
The biggest learnings from running influencer campaigns in the medical aid industry.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Bestmed on Instagram here: https://www.instagram.com/bestmedscheme/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP9: An in-depth conversation about the influencer marketing industry - Geo West

In this episode, we’re in conversation with Geo West, owner and founder of the Happy Cat agency in the UK, where they implement campaigns for brands of all sizes and provide training programmes for influencers and brands. She started her influencer marketing career over 10 years ago, working behind the scenes with some of the biggest content creators in the world.
Grab a coffee and listen as we discuss:
• The rise of expert influencers
• How influencer tiers are blurring and what we should be looking at when identifying influencers for campaigns
• Why relatability and authenticity are king
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Geo here: https://www.happycat.agency/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP8: Using story-telling to market to customers - Jeanine Rainier

In this episode, we’re in conversation with Jeanine Rainier. She is a Gen-Z and millennial marketing maven and is a key role-player in the evolving South African influencer marketing space. Currently, General Manager at TILT, Jeanine is an influencer marketing guru and expert in authentically translating brand objectives in a digital space.
Grab a coffee and listen as we discuss:
• Peer-to-peer vs traditional marketing.
• Why it’s important for brands to build emotional relationships with their customers.
• Using story-telling to connect to customers.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Jeanine here: https://www.linkedin.com/in/jeanine-rainier-39780849/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP7: Multi-media journalist - Phelokazi Mbude

In this episode we’re in conversation with Phelokazi Mbude, Multi-media journalist who currently writes for W24. She is deeply invested in elevating stories about women. Writing across beats, you will find her byline on stories about digital media trends, personal wellness and alternative fashion and beauty.
Grab a cup of coffee and listen as we discuss:
• The shift in media consumption by the public during the pandemic and why brands should adapt.
• The rise of the relatable micro influencer.
• Why short-from video is popular.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Phelokazi here: https://www.linkedin.com/in/phelokazi-mbude-051166b3/ or https://www.instagram.com/phelo___m/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP6: The nano influencer popularity and the tech in influencer marketing

In this episode we’re in conversation with Pieter Groenwald and Murray Legg. Pieter is a qualified Chartered Accountant who fell in love with the media world and for the last 11 years his focus has been on influencer marketing. He founded theSALT, the first to market nano influencer channel in SA, which is being rolled out internationally at the moment as a technology solution. Currently, he’s the CEO of SA's #1 Influencer Marketing Group at Nfinity, helping brands to capitalise on "trusted referrals" through influencer marketing.
Murray, an engineer by trade is an ambitious entrepreneur in the marketing, fintech and ecommerce sectors and also one of the founders of Webfluential. He describes himself as “a gritty, commercial thinker with a flair for seeing the impact of technology in industry well ahead of the consensus view.”
Grab a coffee and listen as we discuss:
• Why nano influencers have become more popular over the last 2 years.
• The role nano influencers play in campaigns.
• The tech Murray and his team designed specifically for nano influencers and why this is important for brands.
• The role that tech plays in legitimising influencer marketing.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Please remember to subscribe to the podcast and share.
Connect with Pieter and Murray here: https://www.linkedin.com/in/pieter-groenewald/
https://twitter.com/murraylegg
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP5: The importance of data in influencer marketing

In this episode we’re in conversation with Dan Brocklebank, who is the Lead Social Media Analyst at Wunderman Thompson. He’s worked on some of Africa’s biggest brands and currently works on one of the leading banks. Grab a coffee and listen as we discuss:
• The importance of using data to create impactful and effective influencer campaigns.
• Using data to find your brand’s organic advocates on social media.
• How data can help your brand find the perfect influencers for your campaigns and tell you what platforms, content formats and messaging should be used.
• The shift in media consumption by the public over the pandemic and why brands need to pay attention.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by Coffee Monster. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye.
Download the app today.
Please remember to subscribe to the podcast and share.
Connect with Dan here: https://www.linkedin.com/in/daniel-brocklebank-5a69b39/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season2: EP4: The state of Influencer Marketing - Gordon Glenister, membership and influencer marketing expert.

In this episode we’re in conversation with Gordon Glenister, Global head of Influencer Marketing, BCMA.
Grab a cup of coffee and listen as we discuss:
• How we’re getting better at measuring ROI in the industry.
• Why working with professional influencer marketing specialists can make or break a brand’s campaign.
• Tapping into influencers’ creativity and content to use in brand campaigns off social media.
• Influencers and ecommerce – the way of the future.
• Why scripting influencer content does not work.
• WHO using influencers to effectively reach younger generations, who does not necessarily watch TV or read print media, with their COVID messaging.
Listen to the episode here: https://band.link/coffeeconversations
This episode is brought to you by Coffee Monster https://web.facebook.com/CoffeeMonsterSA. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today.
Please remember to subscribe to the podcast and share.
Connect with Gordon here: https://www.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link