Micka on Influence

The importance of collaboration in the influencer marketing industry

In this episode we chat to Deshnie Govender, award winning digital marketer, about the value of collaboration in the influencer marketing space. Currently, Deshnie is the Head of Channels of Influence at Draftline ABinBev and she gives us a sneak peek behind the curtain of how influencer marketing is done at the alcohol giant.
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Connect with Deshnie for some great tips on digital and influencer marketing on Twitter here: https://twitter.com/ThatDesh
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The Gillette Women’s Day campaign and the process of planning an effective campaign

In this episode we are in conversation with Jarred Trembath discussing the Gillette Women’s Day campaign that was definitely not fluff, why he thinks it was successful and he gives some great campaign planning tips. Keep a pen and paper handy!
Jarred is a Digital Marketing & Biddable Media leader at MediaCom, one of the worlds biggest media advertising agencies. He has led over 30 global brands in their digital marketing strategy in his career so far, which makes him a powerhouse and front-runner in navigating brands in the forever-changing digital world.
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Connect with Jarred on LinkedIn here: https://www.linkedin.com/in/jarred-trembath-5693a46b/
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The latest Castle campaign, why the brand has a big loyal fan base and how to plan a successful campaign

In this episode we are in conversation with Sphe Vundla who is the marketing manager for Castle Lager and Castle Free. He shares his journey into marketing and influencer marketing with us. We also chat about his latest campaign, why Castle has such a big, loyal fan base and he tells us about his favourite campaign he’s worked on to date and why. Happy listening.
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Connect with Sphe on LinkedIn here: https://www.linkedin.com/in/siphelelevundla/
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Employee influencing in the Telecoms Industry

Gopolang Ngale-Lekgetha, Executive Head of Marketing for Vodacom Business and a member of the Vodacom Business EXCO, joins us in conversation to explore employee influencing in the telecoms industry.
“These employees are part of the business’ DNA and can positively impact the way people view us [Vodacom Business] as an employer and the way customers view us as business partners,” commented Gopolang when asked about why she thinks employees make good influencers.
Employee influencing works exceptionally well in the B2B space and brands operating in this space is encouraged to consider this marketing channel to position themselves as well as their employees as industry experts.
Connect with Gopolang on LinkedIn here: https://www.linkedin.com/in/gopolangnl/.
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The Ins and Outs of Employee Influencing

Ayanda Seboni, Group Executive Brand Marketing and Communications at PPS, joins us to discuss the ins and outs of employee influencing and her personal experience with it.
“When you have employees who are influencers, it’s almost like a pyramid. One person amplifies your message and helps you reach other audiences that you wouldn’t have ordinarily reached,” comments Ayanda.
Employee influencing is on the rise in South Africa and is an effective way to create awareness of your brand and your employees’ expertise.
Connect with Ayanda on Twitter here: https://twitter.com/Ayanda19 and on LinkedIn here https://www.linkedin.com/in/ayanda-seboni/.
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Content, influencer marketing ROI and how digital and traditional media should work together

Wandisile Nkabinde is Head of Media & Digital Marketing SA at Multi-choice. We chat to him about content, influencer marketing ROI and how digital and traditional media should work together. In the past he’s worked for various agencies & direct clients across industries. He has a big passion for media, which has lead him to win over 17 paid media awards in the past 4 years across social media, search, branded content, tactical executions and integrated marketing campaigns.
You can watch the Chicken Licken advert discussed at this link: https://www.youtube.com/watch?v=tjly7EsmUYY and the KFC SoundBite campaign case study here: https://vimeo.com/273483108.
Connect with Wandi on Twitter here: https://twitter.com/WandiFull
Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-34/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa band.link

The importance of word of mouth and using your employees as internal influencers

Phumeza Langa is best known as the host of #SistaHoodHour on Twitter, but is also a communications consultant, speaker and freelance writer.
As an industry expert herself, she joins us in a conversation about the importance of word of mouth and choosing authentic influencers and content for your campaigns. We also discuss the value of becoming an industry expert aka industry influencer to not only raise your own profile but also as an employer incorporating your employees into your marketing plans as industry experts as your internal influencers.
You can connect with her on Twitter here: https://twitter.com/phumeza_langa
Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-34/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa band.link

Baby Soft influencer campaign: success or failure?

This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign a couple of weeks ago. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure?
Talya Goldberg, freelance creative director and social media strategist and Mohale Motaung, entrepreneur, actor, model and an influencer on this campaign, joins us in discussion about just that.
To stay updated on the latest influencer marketing news, subscribe to the fortnightly newsletter http://bit.ly/2OudyGv , follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Influencer and digital marketing strategist & consultant: both sides of the coin

Misha Levin is a freelance digital marketing strategist & consultant, business owner and content creator from Johannesburg, South Africa. She’s a fan of coffee, photography, wildflowers, bargain-hunting and breakfast.
Our conversation with Misha will add value to marketers and PR consultants who are already incorporating influencer campaigns into their plans and also to those who are considering it. She looks at it through a special lens being on both sides of campaigns. Misha gives her thoughts, ideas and what she thinks we’ll see over the next year in the industry.
You can connect with her on her Instagram profile here: https://www.instagram.com/brandslut/ or her website www.brandslut.co.za.
Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-30/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa band.link

Influencer marketing and paid media: a heavenly partnership

This episode is an interesting chat and informative to any marketer, PR consultant or anyone else working in the influencer marketing industry. Matan Atias talks to us about why combining paid media and influencer content works exceptionally well.
Matan is a performance driven, creative marketer that has spent the last 8 years in the digital marketing and advertising technology space. He is passionate about connecting brands and consumers in a way that is meaningful to consumers and impactful to marketers. He like to fuse creativity and sales/revenue driven strategies to deliver to business objectives.
“On average, combining influencer content with paid media, delivers 8 to 11 times more in terms of return on ad spend,” says Matan. “This is not to say that we should stop everything we do in traditional paid media, it’s a complementary product. The reason for better ROI is authenticity. People have become good at blocking ads that feel like ads. By pairing advertising with influencers, it doesn’t feel like an ad. It’s human to human communications and connection.”
To learn more about Matan, connect with him on LinkedIn at https://www.linkedin.com/in/matan-atias-a2a07b66/
Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-29/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link