Micka on Influence

Marketing during Covid-19... Busisiwe Skhosana

The world has been turned upside down and we are living in self-isolation and quarantine. We went from living relatively normal lives, to practicing social distancing and self-isolation in a matter of a week. But, what about the brands during the time of Coronavirus? Brands cannot live in isolation, the show must go on, so to speak, but we must adapt our marketing strategies.
“Now is not the time for brands to sell, now is the time for them to have conversations, listen to their consumers and build relationships and offer communities,” commented Busi. Consumers will remember how brands handled them and the situation when the crisis is over, and that will be invaluable for those who did it with empathy, sensitivity and vulnerability.
Listen to this episode for insights and perhaps even some guidance with regards to marketing during the pandemic and follow Busi on Twitter at https://twitter.com/MsManager_
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!
Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-26/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com/company/nfluentialsa. band.link

Why Influencer Marketing is a thing in B2B marketing

Influencer Marketing in the B2B space is fraught with misconceptions and lots of mistruths.
Our international guest on this episode is B2B Influencer Marketing expert and leadership consultant, DAVID WING. He is the founder and owner of Wing Digital Marketing (https://twitter.com/WingDMarketing) and is here to change perceptions and unearth the value of B2B brands collaborating with influential experts for marketing.
As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. band.link

How can the Influencer Marketing industry benefit from constant innovation?

Join us as serial entrepreneur and innovator BRETT FIELD (https://twitter.com/BrettBField) unpacks the “innovate or die” concept in the context of influencer marketing.
As Chief Innovation Officer at South Africa’s leading independent financial services provider, FEDGROUP (www.fedgroup.co.za); he works with start-up and scale-up companies and is tasked with keeping the group ahead of the innovation curve in a highly competitive environment.
As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. band.link

Influencer Marketing and Growth Hacking (Part 2)

The second part of our interview with Jet-Setting, Growth Hacker, ANDREW KAMPHEY. Make sure you listen to Part 1 before going ahead and listening to this episode.
Andrew is the founder of https://influenceweekly.co/ ; a popular industry newsletter and https://influencersguidetobali.com/ which helps influencers get the best out of Bali (to name just a few). Join us as he shares his wealth of knowledge on empowering a cross-section of industry players - from brands, creators, influencers and entertainers through a hybrid influencer marketing & growth hacking strategy. You can also follow Andrew on LinkedIn at https://www.linkedin.com/in/andrewkamphey/.
As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. band.link

Influencer Marketing and Growth Hacking (Part 1)

It’s a new year and a new decade - we are back, stronger than ever and looking forward to 2020 and taking you on a wonderful journey!
Our international guest on this first of two episodes is Jet-Setting, Growth Hacker, ANDREW KAMPHEY. He is the founder of https://influenceweekly.co/ ; a popular industry newsletter and https://influencersguidetobali.com/ which helps influencers get the best out of Bali (to name just a few). Join us as he shares his wealth of knowledge on empowering a cross-section of industry players - from brands, creators, influencers and entertainers through a hybrid influencer marketing & growth hacking strategy. You can also follow Andrew on LinkedIn at https://www.linkedin.com/in/andrewkamphey/.
As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. band.link

Influencer Marketing keeps growing because IT WORKS!

This is our last episode for 2019! The year has flown by, we’ve had tremendous fun and at the same time learned a lot. Thank you to each and every one of you for downloading, listening and supporting the podcast. We’re looking forward to 2020 and taking you on the journey with us.
We end the year off with a bang! We have our first international guest on the episode - all the way from Texas in the United States of America. TOM AUGENTHALER is a world-renowned speaker and educator on Influencer Marketing, working with many fortune 500 companies such as Intel, HP and TIME Magazine! He’s been in the influencer marketing game since 2007 and consulting corporate clients since 2009.
To watch Tom’s LinkedIn videos, Influence Unpacked, search for the hashtag #InfluenceUnpacked on the platform or even better, follow or connect with him at https://www.linkedin.com/in/taugenthaler.
As always, please follow us on Facebook at https://www.facebook.com/IMconversations/ to keep updated and please share it with your friends who are also interested in the industry.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them on www.nfluential.co.za for your strategy needs and follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. band.link

The role that Social Media Strategy & Management plays in Influencer Marketing campaigns

The use of social media to grow brands continues to soar. Without a strategy, businesses might as well be posting for the sake of posting and without understanding objectives, target market categories and what they truly want; it becomes difficult to achieve their goals.
In this episode, we chat to BRONWYNNE WIEHL, social media marketing expert and CEO of Conversation Station (www.conversationstation.co.za), about the dire need for brands to map out & manage their social media journeys; broadly and in the context of influencer marketing.
Follow Bronwynne on Instagram (www.instagram.com/conversationswithbron/) to get to know her better and for great industry tips; and if you want to find out more about her business, follow them on Instagram too (www.instagram.com/conversationstationza/).
Please follow, like and share our Facebook page to stay updated on the podcast episodes at https://www.facebook.com/IMconversations/.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them for your influencer strategy needs that can assist your brand to gain digital visibility and all that goes with it.
Nfluential has just released the South African Influencer Marketing Agency Landscape, to download your copy for free and know which agencies and platforms can make your life easier when thinking about running an influencer campaign, go to their website... www.nfluential.co.za.
Follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. band.link

An episode about Zara, Influencer Marketing & Breaking the Internet

Zara, the iconic fashion brand recently launched its first ever online store in South Africa. No prizes for guessing - their go to strategy was INFLUENCER MARKETING!
In today’s episode, we take an exclusive peek at the strategy and implementation processes by chatting to KRIYA GANGIAH; radio presenter, MC, digital strategist, actress, model, serial businesswoman and much more…
Follow Kriya on Instagram, Twitter and Facebook to get to know her better (@kriya.g); and if you want to know more about her business, check out Tridens Media’s website on www.tridensmedia.com.
You can read the full article that we referenced on the results of the Zara campaign on Biz Community at this link... https://www.bizcommunity.com/Article/196/179/195782.html
Please follow, like and share our Facebook page to stay updated on the podcast episodes at https://www.facebook.com/IMconversations/.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them for your influencer strategy needs that can assist your brand to gain digital visibility and all that goes with it.
Nfluential has just released the South African Influencer Marketing Agency Landscape, to download your copy for free and know which agencies and platforms can make your life easier when thinking about running an influencer campaign, go to their website... www.nfluential.co.za.
Follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. Zara Campaign on BizCommunity · band.link

InsureTech start-up Granadilla leverages Tech & People to power ahead

Insurance is traditionally and infamously a massive pain-point for consumers throughout their purchase journey. In this episode we chat to IKA VAN WYK from GRANADILLA INSURANCE, whose mission is simply to unsettle the traditional insurance model by deliberately marrying disruptive tech and a refreshing customer-focused culture as a way of modifying how consumers think and buy insurance.
You can find out more about Granadilla Insurance on www.granadilla.ai or catch them on Facebook, Instagram, Twitter, LinkedIn and YouTube.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za. band.link

Behavioural Linguistics in Influencer Marketing

Influencer marketing is just that... Influence. And to influence purchasing behaviour takes careful thought when it comes to communication and that's where BEHAVIOURAL LINGUISTICS come in. In this episode, we chat to LEIGH CRYMBLE from BREADCRUMBS about Behavioural Linguistics and how it is used in Influencer Marketing.
You can find out more about BreadCrumbs on www.thebreadcrumbs.co.za or catch them on Twitter, LinkedIn and Facebook.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za. band.link