Micka on Influence

The role that Social Media Strategy & Management plays in Influencer Marketing campaigns

The use of social media to grow brands continues to soar. Without a strategy, businesses might as well be posting for the sake of posting and without understanding objectives, target market categories and what they truly want; it becomes difficult to achieve their goals.
In this episode, we chat to BRONWYNNE WIEHL, social media marketing expert and CEO of Conversation Station (www.conversationstation.co.za), about the dire need for brands to map out & manage their social media journeys; broadly and in the context of influencer marketing.
Follow Bronwynne on Instagram (www.instagram.com/conversationswithbron/) to get to know her better and for great industry tips; and if you want to find out more about her business, follow them on Instagram too (www.instagram.com/conversationstationza/).
Please follow, like and share our Facebook page to stay updated on the podcast episodes at https://www.facebook.com/IMconversations/.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them for your influencer strategy needs that can assist your brand to gain digital visibility and all that goes with it.
Nfluential has just released the South African Influencer Marketing Agency Landscape, to download your copy for free and know which agencies and platforms can make your life easier when thinking about running an influencer campaign, go to their website... www.nfluential.co.za.
Follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. band.link

An episode about Zara, Influencer Marketing & Breaking the Internet

Zara, the iconic fashion brand recently launched its first ever online store in South Africa. No prizes for guessing - their go to strategy was INFLUENCER MARKETING!
In today’s episode, we take an exclusive peek at the strategy and implementation processes by chatting to KRIYA GANGIAH; radio presenter, MC, digital strategist, actress, model, serial businesswoman and much more…
Follow Kriya on Instagram, Twitter and Facebook to get to know her better (@kriya.g); and if you want to know more about her business, check out Tridens Media’s website on www.tridensmedia.com.
You can read the full article that we referenced on the results of the Zara campaign on Biz Community at this link... https://www.bizcommunity.com/Article/196/179/195782.html
Please follow, like and share our Facebook page to stay updated on the podcast episodes at https://www.facebook.com/IMconversations/.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them for your influencer strategy needs that can assist your brand to gain digital visibility and all that goes with it.
Nfluential has just released the South African Influencer Marketing Agency Landscape, to download your copy for free and know which agencies and platforms can make your life easier when thinking about running an influencer campaign, go to their website... www.nfluential.co.za.
Follow them on Twitter and LinkedIn (@nfluentialsa) to stay in touch with the industry. Zara Campaign on BizCommunity · band.link

InsureTech start-up Granadilla leverages Tech & People to power ahead

Insurance is traditionally and infamously a massive pain-point for consumers throughout their purchase journey. In this episode we chat to IKA VAN WYK from GRANADILLA INSURANCE, whose mission is simply to unsettle the traditional insurance model by deliberately marrying disruptive tech and a refreshing customer-focused culture as a way of modifying how consumers think and buy insurance.
You can find out more about Granadilla Insurance on www.granadilla.ai or catch them on Facebook, Instagram, Twitter, LinkedIn and YouTube.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za. band.link

Behavioural Linguistics in Influencer Marketing

Influencer marketing is just that... Influence. And to influence purchasing behaviour takes careful thought when it comes to communication and that's where BEHAVIOURAL LINGUISTICS come in. In this episode, we chat to LEIGH CRYMBLE from BREADCRUMBS about Behavioural Linguistics and how it is used in Influencer Marketing.
You can find out more about BreadCrumbs on www.thebreadcrumbs.co.za or catch them on Twitter, LinkedIn and Facebook.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za. band.link

Employee Advocacy is a No-Brainer!

In today's hyper-competitive markets, employees can be a business’ biggest naturally occurring and untapped asset. Our discussion today centres on why biomedical technology company, Biotronik is deliberately allocating resources (financial & time) to partner its employees as a means to extending the brand’s social reach.
You can find out more about theIntern-Ship on www.theintern-ship.co.za or catch them on Twitter and LinkedIn.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za. band.link

Podcasts & Podcasting in South Africa

The Nfinity group houses South Africa's #1 Influencer Marketing Group. Their pioneering spirit lives on as they set-up Echocast in 2018 to specifically explore and ride the growth trajectory in podcasting. In today’s episode we sit with two of the brightest brains in new media and go behind just picking up a device and pressing “record”. We interrogate consumption patterns, revenue models and all the nuts and bolts that make this an industry one to keep an eye on and a perfect platform to drive Influencer Marketing.
You can find out more about Echocast on www.echocast.radio or catch them on Facebook, Twitter and LinkedIn.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success. For more info on Nfluential, visit www.nfluential.co.za. band.link

Advertising watchdog implements a new social media code

The Advertising Regulatory Board (ARB) now requires that influencers mark all sponsored social media posts. Is the board now trying to play big brother?
CEO, Gail Schimmel, joins us as we unpack the code and its impact on the influencer marketing space in South Africa.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.
You can also get in touch with the ARB and make contributions towards the refinement of the code:
1. ARB on Facebook: https://www.facebook.com/Advertising-Regulatory-Board-460582604465976/
2. ARB on Twitter: https://twitter.com/ARB_SouthAfrica
3. ARB Social Media Code: http://arb.org.za/assets/appendix-k.pdf
4. ARB email address to submit Code suggestions and motivations: info@arb.org.za band.link

Artificial Intelligence (AI) is transforming the Influencer Marketing space

Artificial Intelligence (AI) is transforming the Influencer Marketing space
Today’s foremost question is never “What is influencer marketing?” but “Where is influencer marketing heading?”
Join us as Tokologo Phetla, Chairman of AI brand Christopher Africa, unpacks how Artificial Intelligence (AI) is revolutionising Influencer Marketing (IM) right here on our doorsteps!
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!
Contact them - they are Influencer Marketing Strategists and will propel your business to startling success... (links in the channel descriptor)
You can also get in touch with today’s guest at: www.christopher.africa band.link

Influencer Fraud - when Influence becomes a scam

Join us as we unpack the real cost of influencer fraud and hear how our gladiator in a pencil skirt educates brands on how they can detect and mitigate against its effects.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!
Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.
www.nfluential.co.za band.link

Simz Ngema on the Value of Authenticity

Celebrity endorsements and partnerships have been a favourite tool for marketers.In recent times as consumers began to demand more authentic relationships; we have seen a shift from traditional celebrity endorsements to influencer marketing.
Multi-talented Simphiwe “Simz” Ngema is one of the most recognised faces in South Africa. In today’s episode, she emphasizes the value of authenticity and introduces us to her brand of Influence-for-Good.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!
Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.
www.nfluential.co.za band.link