Micka on Influence

The Influence of Celebrity

We live in an era of finicky and perceptive consumers and so a common thread of #TRUST & #AUTHENTICITY should exist between influencer marketing and celebrity endorsement(s).
Having managed actors & voice artists for over 12 years, celebrity whisperer Lisa Modisane has mastered the craft of understanding relationship management. In today’s episode she recounts her rich experiences with influence from a celebrity perspective.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!
Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.
www.nfluential.co.za band.link

How Influencer Marketing is Transforming Public Relations.

In today’s episode, we are joined by seasoned Public Relations Practitioner, Mary Gearing.She is co-MD at Magna-Carta Reputation Management.
Listen in as she unpacks how the advent of influencers has changed the PR space we see now!
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! band.link

The Accidental Superstar Influencer

Kevin McLennan was one of the first big wave of influencers. He managed to build a big profile while he was still a student!
He now works at a digital agency.
In today’s episode, he talks us through how important it is for him to maintain his integrity in a space where influencers are easily falling into the trap of putting fees before trust, as currency to effectively influence.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! band.link

You don’t have to be a big brand to have great (influencer)marketing

Influencer marketing has firmly moved out of the novelty category & into a requisite strategy for most major brands.
Is there space for it in small business?
Join us as Fawn Rogers, digital marketing agency owner, breaks down how she is empowering local businesses through the power of online marketing.
A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! band.link

What’s all this fuss about Podcasts & Podcasting?

Podcasts are gaining popularity fast.
Not only are they an easy & digestible media format but it’s often so easy to multitask while listening to them.
There is always something to listen to - whether one needs to laugh or simply to learn something new.
Echocast’s Frontman - Barry Ranking talks us through why they matter and what’s fuelling sectoral growth.
A big thank you to our friends at Nfluential for making sure this conversation happens and the coffee keeps flowing! band.link

Strategy as a science of ensuring Influencer Marketing Success

Influencer Marketing is fairly new but breaching the introduction stage in South Africa.
One of the biggest learning of the past few years has been that the length and breadth of the market is not fully invested in intense planning to impact performance.
A new business has been set up to specifically tinker with the nuts and bolts to bring clarity in direction and process.
Listen in as Anne Dolinsheck, new media guru and gladiator in a pencil skirt, painstakingly emphasises the role and NEED for planning! band.link

A Look into the Future of Influencer Marketing

It’s no secret that influence is a hot commodity for brands, and Influencer Marketing is not going anywhere anytime soon.
Serial Alternative Media guru;Pieter Groenwald - Divisional CEO of the Nfinity Group,journeys us to his learnings of the past 7 years and the trends shaping the future of this exciting space.
Hit the subscribe button and do not forget to …
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

21st Century Employee Advocacy gets Influenced

Employee Advocacy in the new-age is heavily anchored on Influencer Marketing.
Perennial disruptors and innovators; the Nfinity Group, is of course playing a leading role in introducing this concept through The Internship.
Kevin Kirby unpacks how brands aren’t seeing exactly how they can amplify the brand story at scale with the one asset that is naturally occurring to them and why they should!
Don’t forget to …
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

Match Made in Heaven or Strange Bedfellows?

There’s a definitive line between PR and Influencer Marketing.
The two can and should play off each other. 
In today’s episode, I am joined by Anne Dolinsheck, public relations powerhouse, blogger and gladiator in a pencil skirt according to Huff Post!
Her calling is to “drag” brands - kicking & screaming - to that essential point where they execute PR and Digital PR the right way.
Listen in as she expertly breaks down the convergence of her crusade and Influencer Marketing.
Don’t forget to …
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link

Influencer Marketing & Tech - The Power of People Meets Technology

Influencer marketing globally has breached the introduction stage and is on cue for even greater growth.
Trailblazing Influencer-TECH business, Webfluential is a huge part of this evolution. They are taking a serious approach to establishing super-efficiencies in finding on-brand influencers; from research through to analytics, metrics, tracking and refined reporting to impact underlying performance fundamentals.
Listen-in and find out why Influencer Marketing & Technology are a match made in heaven and how business is benefiting.
Don’t forget to …
Contact our friends at theSalt.
They are influencer marketing driven experts and will propel your business to startling success.
www.thesalt.co.za band.link