Micka on Influence

S03E10: Beatrix Fourie, Operational Specialist at Telkom Business ZA

In this episode we’re in conversation with Beatrix Fourie. At the time of recording, she was Operational Specialist at Telkom Business ZA.
She describes herself as a result focused Digital Marketing ops specialist with an understanding of the digital ecosystem (owned, earned and paid). She has a proven ability to drive sales through quality lead generation, customer retention, increase brand awareness, improvement on brand engagement and increase positive sentiment on social media and other online platforms.
We chat about using influencers not only to influence audiences, but also to gain insight and refine product offerings, how she uses nano influencers to drive education; her strategy behind deciding which influencers to use on campaigns; and how nano influencers garnered 3.9 million views on a campaign!
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

S03E09: Bradley Hall, MD at PHD South Africa

In this episode we’re in conversation with Bradley Hall, MD at PHD South Africa. Having worked in a wide range of industries, he looks at most things marketing and media with varied lenses. He tells us about a big rugby star that influenced his clothing choices as a teen; how without resonance influencer marketing is just another brand ad, and how simple ideas are generally the best ones.
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Anne on Influence about is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

S03E08: Rose Choeu: Campaign co-ordinator at Webfluential. Behind the scenes of making your campaign successful

In this episode we’re in conversation with Rose Choeu; Campaign co-ordinator at Webfluential. Rose is one of the people who works hard behind the scenes to ensure that influencer campaigns run smoothly.
Grab a coffee and listen as we discuss:
• All things behind the scenes of prepping and implementing influencer campaigns
• The importance of the human touch and in person relationships with influencers in addition to great tech
• Having an opted-in database of influencers brings brands and influencers peace of mind
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season3: EP7: Nicole Olivier, General Manager - Digital Mortgages at WeApply

Building a connection with customers
In today’s episode we’re in conversation with Nicole Olivier, Nicole Olivier; General Manager - Digital Mortgages at WeApply. Her career started in the Mortgage Software division at Comcorp , working closely with mortgage origination channels, property developers, estate agents and major banks of South Africa. She has since moved over to the Digital Mortgages division, where the focus is on empowering home buyers by providing them with a customised, digital home loan (bond) solution.
Grab a coffee and listen as we discuss:
• Shifting from a B2B brand to a B2C one
• The importance of human connection even when your product is tech driven
• The importance of discovering what your customer wants not what you think they do
• Using influencer marketing to connect with and educate people on the process of purchasing a home
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season3: EP6: Santoni Engelbrecht, Survivor SA castaway and Owner of Kwaito Koeksister

In this episode we’re in conversation with Santoni Engelbrecht, the former Creative Director of eNCA, Survivor SA castaway and Owner of Kwaito Koeksister.
After being retrenched at the news channel, Santoni put her focus on her passion, her online clothing store, Kwaito Koeksister. The online store has become a favourite with the quirky dressers out there. She grew the business through Instagram and as fans will know, it’s not only known for its clothes and accessories, but also for the daily memes they share on their Stories; so much so that people stop her in the street to discuss this. Santoni is also the main influencer and face of the brand, learning what resonates with their audiences as she goes. Being a castaway on Survivor SA also had a big impact on her brand as an influencer but also the bottom line of the business.
Grab a coffee and listen as we discuss:
• The importance of knowing what your audience wants in terms of content and keeping to your brand values
• Being brave and trying new content formats and see what works and what fails as a brand
• The value of forming a relationship with your consumers
• The cost effectiveness and overall impact of influencers vs traditional marketing
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season3: EP5: Kirsten Wiggill, Social Lead at Mediacom South Africa.

In this episode we’re in conversation with Kirsten Wiggill, Social Lead at Mediacom South Africa. She’s an experienced head of department with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Corporate Communications, Digital Marketing, Social Media, and Integrated Marketing.
Grab a coffee and listen as we discuss:
• The evolution from when social media was a nice-to-have to a need-to-have
• Influencer marketing: from only attending events and blogging; to it being a media channel now
• The 3 elements that guide her influencer marketing approach
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season3: EP4: The evolution of TikTok and short-form content

In this episode we’re in conversation with Nathan Molefe and Hallebberry, 2 of South Africa’s most successful TikTok creators; and Greg Bailie, Head of Growth at Webfluential. We discuss TikTok from a creator’s point of view and how brands can use TikTok to reach their audiences effectively.
Grab a coffee and listen as we discuss:
• The power of finding your niche on TikTok
• How TikTok has evolved over the last couple of years
• The metrics we are able to measure these days
• The importance of aligning with the right creators for influencer campaigns on the platform
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season3: EP3: Claire Bowen, Senior Brand Manager Shower to Shower at AMKA

In this episode we’re in conversation with Claire Bowen, Senior Brand Manager Shower to Shower at AMKA. She’s been with the company for 5 years and has over 20 years’ experience in FMCG, B2B and telecoms marketing.
Grab a coffee and listen as we discuss:
• How Claire’s perception of influencer marketing has changed over the last couple years and why
• Why using influencer marketing adds the personal touch to a bigger marketing campaign
• Claire’s biggest learnings on running influencer campaigns
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season3: EP2: Ntsika Msuthu, Manager: Sponsorship, PR and Brand Engagement at MultiChoice

Today we’re in conversation with Ntsika Msuthu, the sponsorship, PR and Brand engagement manager at MultiChoice. He is a seasoned communications and sponsorship professional with over 15 years of experience in crisis management, media liaison, sponsorship, and campaign management, reputation management, and communications strategy development.
Grab a coffee and listen as we discuss:
• How DStv had to change tact when lockdown hit right after it took over the Premier Soccer League and had no access to on the ground activations
• The brand’s first experience of leading with influencers on a marketing campaign
• Why sparking authentic conversations on campaigns are important
• How using South African soccer fans was a big part of the Babize Bonke campaign
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Find out more about Ntsika on LinkedIn here: https://www.linkedin.com/in/ntsika-msuthu-6b912618/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Season3: EP1: Leandre Kark, Head of Brand/Brand Marketing Lead at Virgin Active South Africa.

The importance of brands adapting to the times
It’s 2022 and this is season 3 of the podcast. As always, thank you for listening, sharing and supporting. This season is set to be another good one with great guests from the influencer marketing industry.
Our first conversation of the year is with Leandre Kark, Head of Brand and Brand Marketing Lead at Virgin Active South Africa.
Her vision is to strongly align the business’ fundamental purpose with its marketing strategy. And she does so by using clear and effective communication strategies that result in entertaining content across various platforms and media channels. In this way, she is able to build brands that engage with their customers – no matter who they are – on fresh and relevant level, regardless of the industry.
Grab a coffee and listen as we discuss:
• The shift in product offering and marketing tactics for Virgin Active SA during the pandemic
• Why the brand started incorporating smaller influencers into the mix
• Leandre’s biggest learnings on running influencer campaigns
Listen to the episode here: https://band.link/coffeeconversations
Please remember to subscribe to the podcast and share.
This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.
Find out more about Leandre on LinkedIn here: https://www.linkedin.com/in/leandre-kark-a9a196b3/
Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.
Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link